“Sell yourself first, if you want to sell anything.”
Besides having earned the adoration of millions and the respect of his peers, the late Burt Lancaster has left us something much more valuable than his extensive catalogue of film acting work. He also left behind the above-noted observation that is as relevant now as the day he first uttered it.
When attempting to gain the attention of those who can take your book marketing strategy to a whole new level, selling yourself is key. When all is said and done, people gravitate to people. Editorial content decision makers are no different. Yes, they are on the hunt for new and unique content that will excite their readers, viewers and listeners and, as such, you must offer substance but they’re also looking for the personality that appeals to their demographic.
Suset Laboy, a public relations and creative consultant who founded New York-based Lalaboy Public Relations, notes there is no substitute for face-to-face encounters. While that’s not always possible due to the restraints of time and distance, those who are able to meet media representatives in person stand out, not just because they made the effort to do so but also because they are able to put their full persona on display. Charm still matters.
According to Small Business Trends, which published a comprehensive list of 28 ways to gain media attention, key to that effort is making it easy for those you are contacting to get back to you quickly as needed. It would seem a no-brainer that you would be easy to contact by phone or email but for those working to deadline, getting in touch with you quickly when your input is sought for a story is key. Make that seemingly simple act difficult and media representatives you reached out to will quickly move onto Plan B.
Being readily available is but one consideration when making a pitch for coverage. It’s an important one, for sure, but there are many others things to keep well in mind when reaching out for coverage. The common denominator, however, is exhibiting confidence – in yourself, in your knowledge, in your book’s message, and then knocking it out of the park.
Finding the best shots at success can take time and effort. When seeking media coverage for yourself (most especially if this is your first time to reach out to the media), one of the most practical advices is to follow common best practices. Your personality is your trump card when selling yourself to the media. However, “yourself” is not often enough. There are imperative things you need to consider so you can go over above and beyond. CLICK HERE to find ways on how to perfectly pitch yourself.
PAMELA MORRISON: Have A Message To Share? Be Confident And Offer To Be An Reliable Resource And You Will Get, And Keep, Their Attention
Pamela Morrison’s goal was simple – build an audience for her core message.
The author of the upcoming book Luxe For Less: How To Live A More Prosperous & Purposeful Life Now! (The New Money Guidebook), Pamela is a self-described trouble shooter who excels at crisis management.
She retired from investment banking four years ago but hasn’t sat idle. Hardly as she strove to write, and have published, articles anchored by her invaluable knowledge of problem solving, leadership, motivation, career progression and life planning. As well, she wanted to focus her writing on how she has embraced change to her advantage and share what she has learned as part of her journey.
“I did some research on the Internet of what a pitch should look like and how to get articles published. I then put together a list of publications I would like to target. I would advise other authors to contact publications they read, like and identify with,” says Pamela.
A regular reader of The Huffington Post, Pamela’s first email pitch was sent to Arianna Huffington with the goal of having her articles published on Thrive Global, a health and wellness-related platform founded and championed by Huffington.
Reaching out to Huffington has since paid huge dividends for Pamela. She was added to Thrive Global’s roster of writers when her first article was published. She has since submitted and had published more articles with her work earning thousands of views and reads. More notably, she has garnered new social media followers and has seen a marked increase in traffic to her website.
“I recommend taking time to think about your article titles and also the photos you include with your articles. They do matter. Make them stand out. I am a keen photographer, so I like to use my own photos but it’s worth using inspiring ones.”
To learn more about Pamela and her work in her area of expertise, visit her website at https://freeyourflourish.com/ and connect with her in Facebook at https://www.facebook.com/thethriftiest/. Among her several contributions with Thrive Global, here is her first article, If You Don’t Ask for What You Want, You Won’t Get It.
Cheering on your prosperous media endeavours, Pamela!
Dr. Nupur Kohli: Author of Chill! How to Survive Stress and Improve Personal and Professional Productivity (Symptoms and Solutions to Chronic Pressure)
Having experienced stress and chronic pressure firsthand in her working life, Dr. Nupur Kohli is no stranger to the detrimental effects both have on one’s personal and professional productivity.
Her upcoming book Chill! How to Survive Stress and Improve Personal and Professional Productivity fully addresses the topic, anchoring her success as an effective speaker who inspires, motivates, educates and provides solutions.
Dr. Kohli says media relations have been the backbone to her ongoing success. She doesn’t pitch herself and her message anywhere else, instead ensuring she is visible in real life and online. The media, she adds, now approaches her with great regularity.
“Choose media that fits your target audience. Visibility of an author is the most important thing. You will get a step further to attaining more media attention,” says Dr. Kohli.
This approach has certainly worked very well for Dr. Kohli as she has appeared on Dutch national TV, been a guest on Dutch radio, and been featured in Dutch and Indian national newspapers as well as several popular Dutch magazines. In the United States, her blog has appeared on the Harvard Business School website. She has also been featured in several online magazines and articles.
To learn more about Dr. Kohli, her message and her success, visit her website at www.drnupurkohli.com. You can also connect with her for tips and advice at www.facebook.nl/nupurkohli1 and follow her on Twitter at https://twitter.com/NupurKohliNL.
We are so blown-away with your media resume, Dr. Kohli! You rock!
As an author, you are brimming with confidence. Well you should be. Committing your words to paper and being published is a wonderful accomplishment, whether you have achieved that milestone for the first time or are a seasoned author.
But your work is not done. Far from it. Post-book release, the name of the game is promotion. To ensure enduring success, you should and must seek out any and all opportunities to be recognized as a leading credible voice on your book’s topic.
Yes, it’s a jungle out there with many seeking the same attention but, as reviewed in this edition of The Power of Performance Newsletter, there are relatively simple steps and procedures to follow that will put you in the best position to garner attention from the content decision makers at newspapers, magazines, radio and TV stations, and websites.
As noted earlier, for all the changes the media landscape has undergone, the squeaky wheel still gets the oil. Stay at it. Be persistent but not overbearing. And have fun with it. This is a wonderful time for you. Don’t simply fly. Soar and the world will soar with you.
Black Card Books, as part of its commitment to your success, is here to assist you in whatever way it can. As has been noted here countless times prior, you are not alone on your journey as an author and a credible expert in your field of interest. Black Card Books is committed to helping you navigate each and every step along the way.
Black Card Books offers authors several multi-value campaigns, each designed to take you to the next level as an author and keep you there. Among them is the Author Media Campaign – valued at $7,995 but now on sale for $4,995 with the Big News Media Campaign, valued at $1,495, included for free.
Black Card Books’ iPublicists combine their creative and research expertise with input and leadership from Gerry Robert to develop a campaign with one core objective: get you media coverage.
With the support of copywriters, art directors and media planners who will craft your media releases and place them with the appropriate media, you will be assigned an iPublicist who will serve as a liaison between you and the media.
Also included is video training on press releases, social media communication with media sources and media relationship nurturing. In the end, you’ll come away with a customized public relations campaign complete with media sources locally as well as globally.
To find out much more about all the Author Media Campaign, contact the iPromote team NOW at email@example.com. The iPromote team is fully dedicated in reviewing each campaign in more detail, and together decide which package or packages are best suited to help you on your remarkable and over-the-top inspiring author journey.