Hello fellow marketers, Corey Robert here! I’m the Systems and Assets Manager for Black Card Marketing. Today I wanted to talk about something that is extremely important for all aspiring marketers, entrepreneurs and business owners. Why you’re doing social media completely wrong.
In this day and age we all know just how important social media is. But at the end of the day, if you aren’t using it effectively you are completely wasting your time. The sad truth is that the vast majority of entrepreneurs and would be marketers are severely handicapping themselves when it comes to social media like Twitter and Facebook. People like us barely have enough time in the day to post to our social media outlets, let alone tinkering with the specifics.
In this article I’m going to share with you a few dynamite guidelines, that if followed, will boost your posts interaction and reach dramatically.
First lets talk about when you should be posting to your accounts like Twitter and Facebook. Traditionally, small business owners and entrepreneurs waste all kinds of valuable time during the day meddling with posts. The truth of the matter is that social media posts during the hours of 8AM to 6PM are by far the least effective. These hours are what we refer to as people’s “busy hours”. The people that you’d like to see your posts more than any others are busy working during these hours. Generally speaking they don’t have time for your social media during these hours. Through extensive testing and research, we’ve found that the posts that receive maximum interaction and reach are those released between 7PM and 10PM. Just try targeting your posts for the time window every day and just watch what happens. We’ve seen increases of up to 55% in interaction and reach.
The next question we need to ask ourselves is what days of the week and how often should be posting. We’ve noticed that lots of users take the use of the social media too far. Posts 3-4 times a day generally comes across as “spam” to most people, which will turn them off from your content. The most ideal ratio is about 1-2 posts a day. 1 being the minimum and 2 being the maximum (barring extenuating circumstances). As for which days of the week pay off the best, essentially its everyday. You want to make sure to get at least 1 post everyday of the week. However you need to make sure to max out your posts on the weekend. We have seen that out of a 1 week period (Monday-Sunday) up to 28% of the weeks total interaction/reach comes in on the weekend. So definitely focus on Saturday and Sunday above all else. Keeping up with all of this during the week might be tough. We recommend scheduling all your posts for the week in one sitting (perhaps during some free time on the weekend). You see how to schedule posts here.
Another big area in which a lot of people fail in social media is the actual length of their posts. Although accounts like Twitter have a 140 character limit, we’ve have seen dramatic upticks in interaction/reach when posts are regulated to 80 characters. We recommend doing this for both Facebook and Twitter in fact. Posting lengthy messages to your followers is almost never effective. The attention span of users is consistently decreasing and you want to make sure your message gets through.
The next thing you should always try to do is, (especially Facebook) include a photo. Posts with photos have been tested to receive up to 63% increase in interaction/reach. Users are increasingly visually oriented and photos have been proven to really boost results. Combining the use of photos with asking your followers to “caption” the picture can also boost your results by up to 15%.
Lastly you want to always make sure that you are including a question to your followers and/or a call to action. Believe it or not, adding a simple yes/no or true/false question to your post will increase comments, likes, favorites, and shares by large margins. Encouraging interaction with your social media posts is very important. Asking your followers to like, share, and favorite your posts is also a tremendous way to encourage this valuable interaction.
Hopefully you can implement these strategies into your social media campaigns. I highly recommend that you do. We have developed these methods through years of meticulous testing as well as trial and error.
Please feel free to share your experience with any of these strategies. We are always looking for direct feedback on all of our practical strategies.
Systems & Assets Manager,
Black Card Marketing Group