Anastasia Button’s upcoming book, #NewJobNewLife: The Millennial’s Take-Charge Plan for Success, is a must-read for Millennials who, like herself, find themselves stressed, confused and frustrated when choosing a career path that’s right for them.
Armed with the knowledge in a recent survey that showed 88% of Millennials are on Facebook, Anastasia has recognized that a strong social media presence must play a lead role in her marketing efforts and she has acted accordingly.
“We all know the best business comes from a referral, so why not use social media as referral hub to get leads from friends of friends?” reasons Anastasia, adding, “When others share your information, posts or content because you are simply awesome to follow and know, that is the ultimate in credibility.”
Anastasia notes that business success, and that of life in general, is rooted in creating, building and nurturing relationships. Social media, she says, allows you to build your brand while earning trust in return. Over just five months, Anastasia’s friend list rose to 1,300 from 650 as she compiled a database of followers – comprised mostly of people she didn’t know prior – and then reached out to their friends, who, in turn, read and shared her posts.
“I spend about two hours a week on my social media promotion, posting and reaching out for contacts.”
“If you break that down over five days, that’s just 25 minutes daily devoted to reaching out to a billion people and, specifically, a target market looking for your help. Imagine what you could do if you spent one hour daily on social media?” – Anastasia Button
When it comes to social media best practices, Anastasia is clearly well qualified to provide advice. Among her tips is scheduling yours posts to appear daily and doing as much live video as you can, being sure to hash tag anything searchable back to you.
When building your social media presence, the key is patience. Plan for a year of consistent posting before you really start to reap the benefits. If you’re at an event, post a Facebook live video, take photos and schedule posts. Call on friends, family members and business associates to do a video or write a guest blog or, at the very least, encourage them to share your postings.
And remember to have fun, keeping your posts light and a reflection of your unique personality. Anastasia reminds us that you don’t have to be perfect. Followers want to experience the real you. After all, they are your friends, so be a friend in the true sense and people will gravitate towards you and keep coming back.
Building a strong and effective social media presence comes with practice but you have to start and you have to start now. Yesterday is too late. As a key component of your marketing strategy, it’s much too important for you to put off.
To learn more about Anastasia and to read her blog, visit her website at www.anastasiabutton.com
Check out her comprehensive social media presence by visiting her following pages:
We are banging our drums for Anastasia! Her determination is remarkable!