A blog to catapult your success, personally and professionally. Learn how to master your mindset and multiply your income.
It’s beyond your product or service, it’s more than transactional. When you are providing for your customers, it’s not only about fulfilling what was agreed on but going beyond to give them an experience that stays.
This is what David McCammon, bestselling author of Image Power: Balancing Passion and Profit in Business, believes and practices in his industry. In an article he has penned in The London Business Journal Vol 5 Issue 2, he shares his own story of unforgettable experiences when “buying” a Christmas tree for his home during the holidays. What has been considered a usual custom became a family tradition because it was a valuable experience shared with his family.
The piece titled Customer Experience: The Ultimate ‘Best Buy’ is found in pages 42-43 and has also talked about how David and his wife apply great friendly service in their wedding photography business. They had built a brand of making the process special while delivering...
What Kim Speed Has to Say about the Ideal Customer, Featured in The London Business Journal
There are billions of people in the world, you can definitely market to them! NOT. It’s been a long-time myth that everyone around the globe can be your customer. You can’t serve everyone or just anyone after all.
Kim Speed, bestselling author of the book, Branding on a Shoestring: How to Re-Create Your Small Business Identity and Increase Sales Results in 83 Days or Less, publishes an article in The London Business Journal Vol 5 Issue 1 about choosing your dream customers. The catch is, not all people can be your people. Out of desperation, sometimes you will tend to just accept any client who arrives at your doorstep even when they can end up as the wrong ones. It turns out that just like in any relationship, your client and you have to match for smooth-sailing transactions.
In the piece titled “Everyone Is My Customer”…Why Having That Strategy Is NOT Good for...
At the height of the #MeToo Movement, what was thought as small voices have started to get heard. It is not only a reality in the entertainment industry or common households but is also existent in the corporate world.
Mani Goulding, author of the book Ready, Set, Launch! How to Help Your Teen Find a Career That Gives Them Purpose, Passion, and Fulfillment, has written much-needed pointers in The London Business Journal Vol 5 Issue 1 about how companies can prevent or respond to harassment (in different forms such as sexual or abuse of power). Because, according to her, while abuse is devastating to the victim, it is also costly for the business when complaints or lawsuits arise.
Harassment issues can also negatively impact your employment brand, productivity, and environment; Mani emphasizes in the piece, How to Make Sure Your Company Is Free from Sexual Harassment in the Wake of #Metoo, found in pages 31-33. The main key is being proactive. Even before a complaint is raised,...
It’s no news that when it comes to sales, marketing, and networking, everything seems to be all driven and measured by numbers. However, let us not forget that behind it all are people who, at the end of the day, need or prefer organic engagement somewhere along the way.
Nimesh Mehta, the author of the international bestselling book called Sales Booster: The New Science and Art of Selling, has recently written an article for The London Business Journal Vol 5 Issue 1 about making quality connections. These are potential customers or partners you are dealing with but they are still humans after all. So while most interactions may be brief, there have to be real conversations. It could even be on a personal level.
Further in his article called Driving Success in Sales and Marketing found in page 56, he shared some pointers to achieve networking milestones, particularly during events – from the preparation, to when you set foot on the venue, during your talks from person to...
Is there really such thing as over-qualified? In the society of prejudice and finite thinking, even when you say “think outside the box”, there is still a box – the premise, the limit, the frame for your perception.
Dr. Virginia LeBlanc, bestselling author for the book Love the Skin You’re In: How to Conquer Life through Divergent Thinking, has shared some insightful views about hiring practices in a piece written for The London Business Journal Vol 5 Issue 1. While some leaders look beyond the status quo when it comes to assessing candidates, businesses and society as a whole can still do better. It cannot be blamed on the industry alone because even in the educational system, children or the youth are directed to focus on tests, degrees, and credits more than to a holistic experience that prepares them for the dynamics of life.
In her article titled The “Box”: The Dissonance and Difficulty in Hiring Smart found on page 36, Dr. Virginia...
Most attendees to my seminars are already good at what they do before they even came to me. They are experts in their fields, they have good content, and they have the potential to create an impact on their audiences and clients.
Yet here’s a reality, many of them were struggling. Or worse, they were broke. They had invested so much time and effort into their crafted services or products. They spent money on courses, training, and lots of shiny things but with little to no return – still no audience, still not enough profits. They were frustrated, overloaded, and lost!
Coming from nothing myself, I know how it feels. Getting a mentor, learning, taking action, and working hard and smart through the years, I have gotten out of the seemingly hopeless situation.
Still, here’s the thing -- you don’t grow by...
There’s simply more to retirement than golf games and travel! The thing is, this excitement may only happen in the first year. Eventually, this wears down and people will end up getting bored and losing meaning.
This and more are the reasons why Anne Marie Cummings has written the book called Baby Boomer Bonding: Luxurious and Meaningful Lifestyle without Breaking the Bank and opened the Marigold Mansion to seniors who like to live together like one big happy family. To her, the mansion is the place where they can spend retirement fulfilling purpose rather than spending it in nursing homes where they’d wake up in the morning and wonder what to do with their day.
In her interview with Patience Nyesigire for Online Success Journey Podcast, Anne Marie did not only share about her book and business but also about her life transitions in tech sales, real estate, authorship, and entrepreneurship. She also talked about the importance of having a coach who not only inspires...
For most, growing old brings a lot of fear and uncertainty. When you are beyond your 50’s, what’s waiting ahead?
Anne Marie Cummings wanted to see things differently. After realizing that she’s about to retire from a 30-year career in technology and upon noticing people worrying about making the most out of older age, she got inspired to write a book that she titled Baby Boomer Bonding: Luxurious and Meaningful Lifestyle without Breaking the Bank. She started thinking that the transition is a new adventure and not just an end of her career. Furthermore, she knew that there just has to be a place where boomers who think the same can be together and spend retirement more meaningfully. She talked about this with Brian Feinblum, the creator and author of BookMarketingBuzzBlog.
BookMarketingBuzzBlog is a unique site dedicated to covering the world of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative...
The first 30-60 seconds is crucial when you’re talking on stage. You have to do and be everything at once. You have to be believable, credible, enjoyable, relatable and more! People nowadays are said to have shorter attention span than ever because of technology so imagine having to keep up with that as a keynote speaker.
Still, it doesn’t mean that making an impact early in your talk is impossible. Get your audience hooked right away! Remember, the whole focus is on them and not on you or your credentials at this moment in your speech, so put yourself in their shoes.
Here are 5 different ways to have an attention-grabbing intro for your speech:
1. Share a brief story.
It could be related to your topic or it could be something that’s simply random and unusual or even absurd just to break the ice. It can be a sad story that you can turn into a success story at the end of your talk.
2. Include humor.
An African proverb says, “It takes a village to raise a child.” Clearly, it’s not just parenthood but also family, education, and community that are factors and contributors to a child’s success.
John Mavros has been an educator since his early college years and was a guidance counselor when he retired. Even after retirement, he has continued to use educational concepts forming non-profit organizations on family services. It was also then that he realized the importance of family in child-rearing. Eventually, with his unwavering focus on the youth, he was brought to the journey of writing his book Enough Iz Enough: How Parents and Teachers Can Regain Control. This is an addition to the juvenile research studies he had already done. He talks about his life’s work in this interview with Dr. Hackie Reitman of Different Brains®.