I once spoke at a management conference for Brian Rowntree, one of the most successful automobile dealers in Canada. Brian’s sincerity, his care and concern for his employees impressed me. I was equally impressed by his sincere desire to give the best possible service to his customers. Brian quoted Carl Sewell from his book Customers For Life. I decided to get a copy. Then, last week I was visiting with Dean Cooke and Martin Slimming at Bantam books, and they gave me a copy.
Listen to what Harvey Mackay, author of Swim With The Sharks had to say about Customers For Life. I quote, “Sewell’s fundamentals are to an entrepreneur what the three R’s are to a teacher. This ingenious book should be required reading.”
Wayne Calloway, former Chairman and C.E.O. for PepsiCo Inc said, "If Carl Sewell’s common sense were more common, we’d have a lot more happy customers and workers in the world. The lessons he has learned selling automobiles are the same lessons we should all learn in American business."
Carl Sewell’s Ten Commandments of Customer Service
I have ordered a copy of this magnificent book for all of our employees. I suggest you do the same.