Having written and sold hundreds of thousands of books, I can tell you that I’ve missed a boatload of opportunities to engage my readers. In this short video tutorial, I show my team at Black Card Books why I insist on each one of the books we publish to have at least 3 different QR codes in each book. I provide several examples of how authors might use this powerful tool to build a database, which we all know is one of the biggest challenges any marketer needs to overcome.
I suggest offering something for FREE to encourage readers of books to get in touch with the author. I call these A.M.D.s (Attraction Marketing Devices). Here’s a sample of what can be offered:
A QR Code will get this into your readers' hands and your readers into your database.
Here is a FULL tutorial on how you can create your own QR Code: