How Authors Can Build a Massive Database – Insider Tutorial

Having written and sold hundreds of thousands of books, I can tell you that I’ve missed a boatload of opportunities to engage my readers. In this short video tutorial, I show my team at Black Card Books why I insist on each one of the books we publish to have at least 3 different QR codes in each book.  I provide several examples of how authors might use this powerful tool to build a database, which we all know is one of the biggest challenges any marketer needs to overcome.

I suggest offering something for FREE to encourage readers of books to get in touch with the author. I call these A.M.D.s (Attraction Marketing Devices). Here’s a sample of what can be offered:

• FREE Special Report
• FREE Coaching Session 
• White Paper 
• Best Practices 
• Newsletter 
• FREE 2nd Opinion 
• Video Series 
• Product Demonstration 
• Webinar 
• Seminar Ticket 
• FREE Home Study Course
• FREE Tips / Tricks
• FREE Quiz
• FREE Checklist 
• FREE Tools

A QR Code will get this into your readers' hands and your readers into your database.

QR Code Tutorial

Here is a FULL tutorial on how you can create your own QR Code: