What do we truly know about personal branding? Is it being able to stand out in the sea of sameness? Or then again, is it the way we “self-package” ourselves to achieve success? If yes, how do we go about it?
Kim Speed, a consultant, creative director of Purple Moon Creative, and author of the groundbreaking book, Branding on a Shoe String: How to Re-Create Your Small Business Identity and Increase Results in 83 Days or Less, discusses how personal branding enables us to have the desired impression we want people to see us.
And, in order to influence other people’s perception of us, Kim shares four things to keep in mind in building our personal brand in an article published by the Canadian Institute of Management Magazine.
The Canadian Institute of Management Magazine is Canada’s senior management organization dedicated to professional development. Management professionals who are members or participants of CIM are informed and trained to be better prepared for the challenge of change.
According to Kim, there are 4 things we should keep in mind:
Kim enthuses, “A personal brand helps add value to all that you seek – a promotion, a new job, or a new business venture. It helps clarify what you want and also what you don’t want. When you are clear on your goals and your unique attributes, you attract the right opportunities and success in all that you do.”
Check out and learn how you can stand out by building your personal brand HERE.
Founded in 1942, the Canadian Institute of Management is a professional association, certification body, and academic institute for managers and leaders. As a federally chartered not-for-profit organization, the Institute operates through 16 chapters across Canada and has provided management development and certification to over 80,000 managers since its founding. For more information about CIM, visit www.cim.ca.