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Kim Speed: Building Your Personal Brand? Keep These 4 Things in Mind

What do we truly know about personal branding? Is it being able to stand out in the sea of sameness? Or then again, is it the way we “self-package” ourselves to achieve success? If yes, how do we go about it?

Kim Speed, a consultant, creative director of Purple Moon Creative, and author of the groundbreaking book, Branding on a Shoe String: How to Re-Create Your Small Business Identity and Increase Results in 83 Days or Less, discusses how personal branding enables us to have the desired impression we want people to see us.

And, in order to influence other people’s perception of us, Kim shares four things to keep in mind in building our personal brand in an article published by the Canadian Institute of Management Magazine.

The Canadian Institute of Management Magazine is Canada’s senior management organization dedicated to professional development. Management professionals who are members or participants of CIM are informed and trained to be better prepared for the challenge of change.

According to Kim, there are 4 things we should keep in mind:

  1. Gaining clarity on how you want to be perceived – Know your personal brand and what it stands for.
  2. Your alignment quotient – Align what you want to be perceived to what or how other people perceive you.
  3. Personal and professional… connecting the dots – Our personal values help form our professional values.
  4. The punch line – Aligning your brand to perception with your personal value makes you clearer on so many things – how you treat others, how you want to be treated, how you carry out your business, and what kind of people you will work well with.

Kim enthuses, “A personal brand helps add value to all that you seek – a promotion, a new job, or a new business venture. It helps clarify what you want and also what you don’t want. When you are clear on your goals and your unique attributes, you attract the right opportunities and success in all that you do.”

Check out and learn how you can stand out by building your personal brand HERE.

Great article to help us build our own personal brand! You are without a doubt, a guru in branding, Kim!

Founded in 1942, the Canadian Institute of Management is a professional association, certification body, and academic institute for managers and leaders. As a federally chartered not-for-profit organization, the Institute operates through 16 chapters across Canada and has provided management development and certification to over 80,000 managers since its founding. For more information about CIM, visit


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