“Dream big or go home” is a popular mantra of those driven to succeed beyond their wildest expectations.
With those five words swirling in their head, most all authors have visions of great success for their book. For sure, that’s not the primary motivation for putting pen to paper but it is a predictable by product of the practice. What author doesn’t want his or her book to be well-received, opening exciting new doors for him or her?
As introduced in the previous edition of The Power of Performance Newsletter, the virtual book tour is a hugely beneficial asset to include in your marketing toolbox. It allows you to dream big and stay home as you promote your book, and your associated expertise in its subject matter, to a worldwide audience via social media platforms. It presents the opportunity to talk about your book, connect with readers and answer their questions on an unprecedented scale – all without leaving the comfort of your workspace.
Prior to writing your book, you did your research. You know there’s great interest in your topic as well as hunger for new knowledge and insights as they pertain to that topic. The virtual book tour provides an unmatched opportunity to fully satisfy that hunger in an inexpensive and very effective manner while increasing book sales. That’s simply too good to ignore.
Traditionally, an in-person book tour, typically preceded by a well-publicized book launch event, was the most effective means of putting a face and voice to your words. While there remains no full substitution for the intimacy of face-to-face interaction with potential buyers of your book, social media platforms – those proven effective and those emerging – are providing that same opportunity in ways that are limited only by the level of your creativity.
Once you hop on aboard the virtual book tour train, you will no doubt ask yourself, “What took me so long?” But like everything else tackled for the first time, there are tried-and-proven processes that you must be familiar to better guarantee your virtual book tour success. It’s time to share those to give you the best opportunity to succeed.
Black Card Books remains committed to providing you with effective tools, tips and advice to guide you on your exciting journey as an author, helping you to fully maximize marketing strategies, approaches and emerging trends.
In the previous edition of The Power of Performance Newsletter, we featured The Virtual Book Tour: Travel The World Promoting Your Book…Without Leaving Home. Read on for helpful advice and tips as we present part two of our two-part virtual book tour primer, titled A Global Audience Is Hungry For Your Book And Your Knowledge – It’s Time To Feed Them.
A virtual book tour provides the opportunity to talk about your book while connecting with a global audience by making “appearances” on blogs, websites, podcasts and/or internet radio stations. There are proven processes which, if followed, will make your virtual book tour successful well beyond your expectations. CLICK HERE to learn the processes and find effective options.
MAGGIE GEORGOPOULOS – Capitalizing On Social Media Opportunities In A Big Way
Widely recognized as a leading authority on career development for women in male-dominated industries, Maggie Georgopoulos is the author of the soon-to-be-published book Up The Ladder In A Skirt: Solidifying Your Leadership, One Bold Step At A Time.
With her book already being acclaimed as a must-read for women in challenging roles globally, Maggie has taken advantage of numerous social media opportunities which have taken her credibility to a level well beyond that attained by her author status. Of note, she says each opportunity resulted from no more than a few minutes spent making the initial contact.
Maggie was the subject of a 45-minute interview on the Double C Coaching Confidence Bytes podcast. Feeling that the information she would provide listeners would be of great value to them, the podcast was billed as a special edition by the host.
In addition, Maggie was the subject of a leadership interview by Chad Bostick of Hello Tech Pro and was granted an hour-long sit-down on the Speaking With TJ Walker show. This November, she’s booked for an interview with Judy Hoberman for her radio show, Selling In A Skirt.
As a result of her podcast exposure, Maggie earned a place in early September with the Virtual Women’s Empowerment Summit.
“The aim is to get all of these up onto my website in the next week or so…it’s just making the time to do that.”
“When they are posted, they will accompany an article I had published in Canadian Manager magazine. On my Facebook page, I also post information along with details of the summit opportunities I have received due to increased interest in me as a result of the podcasts and my book due to be published.” – Maggie Georgopoulos
A mechanical engineer who climbed to the top of the leadership ladder, Maggie was, at just age 32, the executive chairperson of a large agricultural company for which she was responsible for a 75% increase in the retention of staff via career development pathways.
Maggie has directly impacted the career choices and subsequent progress of more than 10,000 women in some 32 countries. Demonstrating her deep commitment to diversity and well-being, she is an ambassador for sustainable career development for women around the globe.
Check-out other amazing opportunities she’s getting via her Facebook page: https://www.facebook.com/MAGSInspiresLtd
Read her awesome leadership article published by the Canadian Manager magazine here: http://www.uptheladderinaskirt.com/media-publications/
Congratulations Maggie! Keep Inspiring Us!
WHAT OTHER BCB AUTHORS ARE DOING
Gina Van Luven – Author of Nutrition For Success: How To Maximize Performance In All Areas Of Life
Gina Van Luven is an international wellness speaker, author and certified health coach who, since 2001, has worked with a wide variety of clients, from CEOs and top executives to stay-at-home moms and dads, guiding all to live healthier and happier lives.
Her new soon-to-be-published book, Nutrition For Success: How To Maximize Performance In All Areas Of Life, is a self-discovery guide that is equal parts inspiring and practical.
Certified by the American Association of Drugless Practitioners and Columbia University, Gina is the founder of YOUnique Nutrition and Healthy Habits Academy. She is also the author of I’d Rather Scrub Toilets Than Cook – Tips to Getting In And Out Of The Kitchen Quickly, and the creator of Golden Goals – Strategies For Success, 5-Step Total Body Detoxification Program, Flu-B-Gone and Candida-B-Gone – all featured at http://www.youniquenutrition.com.
Gina’s continued success has seen her featured on ABC and Park City TV as well as heard on several radio stations across the globe.
“The Black Card Books (BCB) team has been instrumental in helping me move my business forward.”
“I have been participating in the BCB Facebook group page where they post leads for engagement with other experts. As a result, I have connected with several experts for podcast and article interviews, some of which have already been published. In fact, my interview published on Prevention.com gained quite a bit of attention. Because I posted the interview on Facebook, I’ve had several people reach out to me about working with them. I also had a gentleman in New Jersey read the article and contact me about working with him. I now have a new client and additional cash flow.” – Gina Van Luven
Gina says it’s important to always have a call to action, letting the listener or reader know that you want to engage with them. She suggests offering a free gift and collecting their information to build your contact list. But it’s not just about list building, she stresses. It’s about creating relationships – you must continue to offer valuable content even after delivering your free gift.
Gina adds that people do business with those whom they know and trust. But, she says, it takes time to build trust. She advises the most important thing to do is get yourself “out there” – network, engage in social media and fully utilize the services Black Card Books provides. Taking action, says Gina, is the only way you can succeed.
Black Card Books is proud of Gina’s media successes! Keep them coming!
It seems everyone and their brother is publishing a book these days.
The choices for readers are seemingly endless. As an author, standing out from the crowd is a challenge but it’s far from being insurmountable.
Your marketing efforts, both in terms of publicizing your book and your unique knowledge of its subject matter, are key to your success. Taking full advantage of the many effective promotional tools and approaches available is vital. You should leave no stone unturned when it comes to exploring these and how they can work to your huge benefit.
The mandate of The Power of Performance Newsletter has been, and remains, introducing you to these tools and approaches so you are fully equipped to meet the challenges of marketing and promotion on a mass scale.
To that end, we’ve offered helpful, tried-and-true advice and tips as they pertain to a number of strategies, including but not limited to, gaining and keeping media attention, making full use of various social media technologies, building and maintaining key relationships, and securing speaking engagements.
Now, as you’ve just read, launching a virtual book tour takes your marketing efforts to a whole other exciting level, literally introducing the world to your book, your expertise and, most notably, your personality. Remember, sell yourself and the rest will fall into place quickly.
As a Black Card Books published author, besides the very helpful information and advice shared via The Power of Performance Newsletter, you have the opportunity to take full advantage of the Author Media Campaign and its many benefits. Valued at $7,995, it’s on sale for $4,995. But now, for a limited time, you can also take advantage of Black Card Books’ Big News Media Campaign, a $1,495 value, being offered FREE to Author Media Campaign buyers. The Big News Media Campaign guarantees coverage of you and your book with a major news network such as CNN, ABC or Fox News.
To find out much more about the Premium Services offered by Black Card Books, contact your iPromote team at firstname.lastname@example.org. The iPromote team remains fully dedicated to reviewing each campaign in more detail and, together with you, decide which package or packages are best suited to help you on your incredible and inspiring author journey.