“Being invisible does no good whatsoever,” advises Dr. Tim Errington, author of the recently published book Posture Matters: The New Guidebook to Vibrant Health, Longevity and Maximized Potential.
To that end, Dr. Errington recognized early on the enormous value of a strong social media presence in changing the way he is perceived. He adds most of his colleagues worldwide know that he is now a published author and he is receiving much flattering attention as a result.
“It has actually been a humbling experience; at times it seems like they must be talking about someone else.”
“An amazing thing has been that we have had high-quality staff contacting us from around the world and this has helped enormously. More recently, our profile has gone through the roof and our company is receiving many requests, every month, for us to do presentations for corporations, including multi-nationals located around the country.” – Dr. Tim Errington
Focusing his social media efforts on Facebook, Twitter and LinkedIn, Dr. Errington made it a goal early on to post to Facebook something different each day of the work week under the following sub-headings: Monday – inspiration; Tuesday – education; Wednesday – latest health news; Thursday – a quote from himself; and Friday – fitness. His pledge is to only post items that are interesting, relevant and/or inspiring.
Initially, he did much of the legwork himself but he has since passed the responsibility onto a staff member. Still, Dr. Errington remains closely involved in the process to keep things “on track.”
In addition, via Twitter, Dr. Errington posts his thoughts and shares anything that may be viewed as more controversial. And with the help of a marketing service, he is currently building his LinkedIn profile to be more targeted in the direction he wants to go.
“My tip is: start now and keep going,” advises Dr. Errington. “Post on a daily basis – Monday to Friday. You will need to have a small advertising budget when building your Facebook page but it’s worth it as you attract the right customers to your business.”
Dr. Errington strongly recommends spending a few minutes daily putting together a simple message for each social media platform you are on. Come up with a strategy, stick to it, and keep what you post light and visually easy on the eye with a strong positive message.
“Ask for help if you need it,” he stresses. “We can’t know everything and social media is changing all the time. Keep yourself knowledgeable with what is trending. Be topical. And know your audience and target your social media accordingly. Engage with others. Have fun and keep on track.”
Connect with Dr. Tim Errington on his Facebook page at https://www.facebook.com/TotalHealthChiropracticSG/ or visit his website at http://www.totalhealthchiropractic.com.sg/.
Cheering on YOU, Dr. Tim! Keep up the great work!