Elaine Ann


Elaine Ann is the Founder and Director of Kaizor Innovation, a strategic innovation consultancy that helps companies strategize, research, and define innovative products and services for the China market. Born and raised in Hong Kong, Elaine lived in the U.S.A. for 12 years in the 90s and back to Asia for business for 17 years. As such, she has had one foot in the East and the other in the West, being bilingual and bi-cultural, giving her a unique and in-depth understanding of both markets.

Elaine has worked for companies such as Razorfish, Philips Design, Henry Dreyfuss in New York, Silicon Valley and San Francisco in the 90s and designed the ‘user experience’ of some of the very early Internet and technology businesses. She now consults and trains corporates and start-ups in how to innovate for the China market. Kaizor Innovation’s clients range from multinational corporations, to start-ups which include Google, Airbnb, Dropbox, BMW Designworks USA, Intel, Motorola, Siemens, Hewlett-Packard, etc. Elaine graduated from Carnegie Mellon University with a BFA in Visual Communication Design and Masters in Interaction Design. She is also an EMBA alumni of the Cheung Kong Business School (Beijing) and Stanford Executive Education Design Thinking Bootcamp’s alumni.

About the Book


Over the past 30 years, the Chinese market has shifted from being an export-driven manufacturing economy to becoming one of the world’s largest markets. Over 80% of its population has been lifted out of extreme poverty, and China now has a growing affluent middle class. Despite this, many Western companies are unsuccessful at entering the Chinese market, with 48% of foreign businesses failing within the first two years. Beyond political issues, the author feels it has more to do with fundamental differences in culture stemming from a very different world view.With her bilingual, bicultural and international background, Elaine Ann helps companies understand and strategize for new products and services for the Chinese market.

Xperience Innovation offers a 7-step innovation methodology that teaches businesses how to develop products/services that cross these cultural barriers between the East and the West.This book will equip your team in understanding the nuances of designing and strategizing for the Chinese market as well as offering a tried and true methodology that works for fast-paced emerging markets.

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