When advertising on the internet, you will want to use as many low cost or NO cost advertising sources as possible…That is the big advantage of the internet over traditional methods of advertising. Sending out followup letters to interested people is FREE…There are thousands of sites where you can place FREE classified ads.
Many service providers have a section for Free ads…Placing a Signature File on the bottom of all of your emails and message boards is Free. Best of all though, Search Engine Advertising is Free.
Search Engines are misunderstood in a major way…It is possible to get 100 ot 1,000 people a day visiting your site through the major search engines, but it ISN’T EASY. You CANNOT just go through and submit your site to 350 search engines using automated software…It doesn’t work that well. You will notice little or no added traffic from such methods.
In all honestly, there really are only 8 search engines which people really get traffic from. The other ones are much smaller and if you go to their sites you may see 1,000,000 hits, but when you do a search you only see 300 or so hits. This means that everyone has submitted their sites there, BUT almost no one is using them to do any searches for anything.
The eight major search engines will produce 95% or more of your search engine traffic…They are:
- Alta Vista (http://www.altavista.com)
- Excite (http://www.excite.com)
- HotBot (http://www.hotbot.com)
- Info Seek (http://www.infoseek.com)
- Lycos (http://www.lycos.com)
- Open Text (http://www.opentext.com)
- Web Crawler (http://www.webcrawler.com)
- Yahoo (http://www.yahoo.com)
The problem is that if you are not listed in the top 20 of a specific search engine under a certain keyword, you have little or no chance of ever actually being found. There are millions of people submitting their sites to these search engines and if you are coming up in the 125,021 place, NO ONE will ever come to your site through that search engine.
Learning how to submit your site to the search engines and getting top positions isn’t always easy…Think about it…You have 1,000,000 people trying to make sure they get ahead of you in line. You have to learn a lot of how to get high listings on the search engines and just what to do to take advantage of them.
Think about it though…500 hits a day are possible from search engines…How much would you have to pay to get that kind of traffic from banner advertising.
The cheapest place I have seen for targeted advertising lately for banners cost $250 for 40,000 banner viewings. If you had a banner with a click through ratio of 5% (Which is high) you would get 2,000 hits for your $250.
So with 500 hits a day or 3500 hits a week, that would be equal to $437.50 a week in FREE advertising you could get just for getting extremely high listings on the search engines. Is an extra $400 profit a week worth taking the time to learn how to get high listings on search engines? It is to me!