QR Code Tutorial
Why Authors Should Include Them Inside Books
Watch Video: http://youtu.be/0l-89ZNjnYA
Having written and sold hundreds of thousands of books, I can tell you that I’ve missed a boat load of opportunities to engage my readers. In this short video tutorial, I walk my publishing team at Black Card Books why I insist on each one of the books we publish have at least 3 different QR codes in each book. I show several examples of how authors might use this powerful tool to build a database; which we all know is one of the biggest challenges any marketer needs to overcome.
I suggest offering something for FREE to encourage readers of books to get in touch with the author. I call these A.M.D.s. (Attraction Marketing Devices.) Here’s a sample of what can be offered:
– FREE Special Report – FREE Coaching Session – White Paper – Best Practices – Newsletter – FREE 2nd Opinion – Video Series – Product Demonstration – Webinar – Seminar Ticket – FREE Home Study Course – FREE Tips / Tricks – FREE Quiz – FREE Checklist – FREE Tools
A QR Code will get this into your readers hands and your readers into your database.