Kim Speed is an experienced branding expert, a graphic designer, author, speaker and workshop facilitator. Kim is the owner of Purple Moon Creative, Brand and Marketing Boutique where she helps start-up companies and small business owners to become visible to their prospects, and to turn those prospects into clients.
Kim’s passion is to help business owners find the clients they love to work with and turn them into loyal fans. She educates and teaches them that getting brand clarity and focus will build a strong business and increase their profits.After graduating from Humber College Package Design Program Kim, began a successful career in advertising and marketing. From junior designer to creative director, she used her talents to help her clients translate their messages into successful campaigns.
Over the course of almost two decades, Kim worked on high-profile brands in the financial, food and beverage, retail, telecom, and petroleum industries at some of the top advertising agencies in Toronto. She eventually became creative director and successfully led a team of twelve copywriters, art directors and graphic designers. During that time she and her team were the recipients of numerous marketing industry awards and even earned a Guinness World Record for the largest Scratch and Win Lottery Ticket.
As an entrepreneur and business owner, Kim realized that the creative part of building a brand could only be successful if the business had a strong brand strategy. She began to focus on providing the service of brand development to her clients and could see that they were getting results immediately. Kim now teaches business owners and entrepreneurs how to find their true brand and to use it to attract more leads and customers.In her book, Kim shares her knowledge and that of many other entrepreneurs in an easy step-by-step manner that can be implemented and executed right away by business owners, to help them get focused and to start increasing sales.
When Kim is not working with entrepreneurs, she spends as much time as possible with her family, her husband and her two daughters. They enjoy travelling or spending time together at the cottage.
Are you one of the more than 13.2 million self-employed business owners in North American who wish to remain self-employed? Employees are leaving their corporate jobs and starting their own businesses at an increasingly rapid rate. To be successful, you need to stand out and differentiate yourself. But how?
You need a brand plan!
Without this effective tool, a business owner can waste so much time and money trying to market, with little or no response. A brand is more than just a logo and a tagline; a brand is who you are and what you believe in. It’s what your clients or customers are saying about you when you’re not there. Your brand is your reputation.If you are one of the millions of start-ups or existing small businesses begging for attention from your prospects and trying to build a clientele of raving fans, brand development should be on the top of your to-do list.
You must build a brand that is authentic to who you really are, one that allows you to connect with the clients who will value you and your work and pay you what you are worth. Gain insights to help you hire and work with graphic designers and/or web developers to produce the professional marketing materials you need to attract your specific audience. Get tips and brand advice from fellow entrepreneurs and experts in marketing, social media, web development, business consulting, and funding.
Get brand clarity and confidence so you can start charging what you’re worth, the rate that truly reflects your value.
“As a how-to guide, this book contains everything you many need to know. Brimming with straightforward strategies anyone can use to develop an authentic brand and build their business.”
—J. Michael Cavitt, author of The "R" Effect
“Here is a fabulous book, full of tips, tools, and exercises to help you build your brand with ease. A must read for any start-up or growing small business.”
—Dr. José Cross, author of Business Is Booming
“Powerful, practical and solid advice on how to brand your business with confidence. Apply Kim Speed’s knowledge, and you’ll be able to attract more of the right clients right away.”
—Angela Tanger, author of Marketing Health & Wellness Her Way
“If I could read only one book on branding, Branding On A Shoestring is the one I would choose!”
—David and Tammy Stanley, authors of Freedom = (Time+Money)2
“Branding is the buzzword in business these days, and Branding On A Shoestring throws light on how to approach branding for small businesses effectively. Branding can’t be avoided, and this book helps you to do it right.”
—Robert G. Maclean, Margaret E. Maclean and Jan L. Miller, authors of The E-Syndrome
“A must read for anyone who wants to start and grow their small business.”
—Elizabeth Frisch, author of Mission To Million$