Having Social Media Presence Is Not Enough
As a BCB author, you have the advantage of having had Facebook, Twitter and LinkedIn pages created just for you and your book. These are invaluable portals to a worldwide audience through which you can fully promote your book as a marketing tool.
But simply having a social media presence isn’t enough. Your Internet footprint demands your full attention in terms of regular updates that speak to your acumen as a leading published authority in your field. Regular posting to Facebook, in particular, creates increased interest in the person behind the book title and what he/she has to offer in a world that demands new and innovative approaches. In other words, it allows you to create a buzz and, as such, be viewed as a must-follow.
Remember, your book is part of your journey. An integral part, for sure, but not the end result. There is a personality behind the words that speaks wonderfully to who you are and what you have to offer. Facebook allows a glimpse into that personality; a window to the world as experienced by the person behind the name on the cover.
If that’s not exciting enough, along comes Periscope. A new social media platform developed in 2014 and launched in March of last year, Periscope is a ‘live’ streaming application that creates even greater buzz for your book as a marketing tool. How? By allowing a worldwide audience to SEE your passion for your work in your eyes; to HEAR your excitement for your published work in your voice. Genuine and unrehearsed, it’s as real as it gets.
Marketing yourself and your skills is a job in itself. The publication of your book is part of that effort. What you do afterwards is of equal importance in terms of getting you to where you want to be: an invaluable resource for those looking for answers, be it professionally or personally. CLICK HERE to learn more about this.
Irene Scott – Social Media And Web Presence Success
Irene Scott, the author of FREE FLOW – How To Quadruple The Amount Of HOT LEADS Into Your Business, has given three media interviews to date, with a fourth scheduled for April. Those interviews have proven beneficial in terms of Irene’s efforts to market both herself and her book, leading to new connections and a request to be a marketing coach!
Irene’s media interviews have opened new doors for her while giving her credibility as an author. Although her book isn’t yet complete, its structure is in place, and her dynamic book cover is complete. This has really benefited her in talking about its upcoming release. Her winning strategy has been to develop and nurture relationships with prospects and reveal the great information provided in her book.
To date, Irene has been organically advertising her book. Her plan is to extend her reach via paid advertising and then ask people to buy her book.
To hear Irene’s media interviews, CLICK HERE.
Irene’s use of social media in the form of her Facebook Page (Peak Business Strategies) and LinkedIn, as well as her website at www.freeflowbook.com, has been instrumental in further developing,and marketing, her skills as an author, speaker, marketing strategist,copywriter and consultant.
Through her business coaching, Irene discovered that the majority of her clients were making the marketing mistake of not identifying, and attracting, ideal clients, and secondly, were not implementing systems to do that effectively time and time again. That discovery led Irene to develop her Free Flow Lead Generator™ system, which is explained in detail in her book.
“Dream big and make it happen! Don’t tell yourself no. Instead, visualize your goal, get the right skills, the right mentors, and don’t stop until you achieve it. As long as you are moving forward every day, then you are progressing towards your goal.” – Irene Scott
Learn more about Irene’s book and the services she offers by visiting her website at www.freeflowbook.com.
You are fantastic, Irene! Continue to inspire others!
WHAT OTHER BCB AUTHORS ARE DOING
Jabulani Cele – Speaker Website Success
As a speaker, consultant and coach, Jabulani Cele, author of Achievement Mastery System: How To Achieve Everything You Want Growing From The Inside Out, inspires business owners and individuals to overcome the challenges that limit and inhibit their growth.
A chemical engineer by profession, Jabulani left the corporate world to pursue his passion of helping others achieve their goals. His work on achieving mastery, productivity and the pillars of business success is the basis for a comprehensive one-stop shop for addressing major road blocks and how they can be overcome.
Speaking from personal experience, Jabulani’s approach focuses on transformational processes as opposed to transactions. As he puts it, “Transactions do not build teams. Personal and business growth requires that you build a team around you.”
In keeping with the core message of Achievement Mastery System, Jabulani’s speaking engagements see him guide audience members on a journey of empowerment to take ownership of their lives and businesses. Simply put, the aim is to help people define who they need to be in order to achieve what they want.
“You must always be in motion towards giving the world the potential that lies within you.” – Jabulani Cele
To learn more about Jabulani and the services he offers, visit his website at www.createyourwealth.net.
As an author, your website is the ultimate cyber business card. It highlights the many skills which formed the basis for your book, as well as provides insight into your character and motivation. It gives you a strong and impressive online presence, and introduces worldwide audience members to your value as a vital resource that has key applications and solutions to their own challenges, both personally and in business.
An active social media presence is part and parcel of this, allowing you to direct followers to your website and, if applicable, your blog.The goal is to have readers share the links you provide, ultimately bringing more followers your way and, conversely, more marketing opportunities.
Your iPromote team at Black Card Books recognizes the value of a strong online presence in terms of your selling yourself. Gerry’s Author Website Campaign Premium Service which is available exclusively to IAP authors at 71.7% discount at a LIMITED TIME puts your online wheels in motion, offering a number of options destined to make you a force on social media platforms.
To learn more, connect with your iPromote team at firstname.lastname@example.org and setup your FREE Discovery Consultation with Marybeth Haines to see if this service is in sync with your needs as an author. In the subject line, type “Author Website Discovery Consultation” and we will ensure to answer it with VIP priority.