Social media can often be a mine field for small business owners. It can easily suck you into it’s web of time wasters. We’ve all experienced this where we go check something out on Facebook and 3 hours later we are still browsing around aimlessly. This is why for many years Gerry Robert and I have been telling people to stay off of Social Media because for most people, it’s a waste of time and it doesn’t produce an ROI.
On the other hand, at Black Card Books we have done a great job of really maximizing our Social Media efforts and generating very significant returns on investment. As such we’re not ‘doubling down’ on social media and ramping up our efforts even more.
Recently at a conference, someone share a great easy definition of how one should use each social media channel. They are NOT all created equal. They were created for different purposes and one of the first things to understand is their purpose so you can match their purpose to your purpose in order to maximize ROI.
See image for details of how you should use the major social media platforms of 2016.
My last piece of advice is that instead of using all the major platforms, pick one or two and become VERY good, become great, invest the 10,000 hours required to become an expert at them and maximize your ROI on those platforms before you expand into the other social media platforms.