“Much like any other advertising medium, a trade show lets people know you are and what you do.”
As president of California-based event planning and custom exhibit creation firm ProExhibits, Dick Wheeler may be somewhat biased as to the value of trade show participation but there’s no denying the truth behind his words – a trade show setting brings exhibitors face-to-face with people who, by their very attendance, are interested in the products and/or services you have to offer.
But there are other trade show participation benefits well worth your attention, as clearly identified by Timothy Carter, the founder of Seattle-based digital marketing agency OutRankLabs.
A trade show’s main purpose is to showcase a wide variety of options for attendees and exhibitors to engage and interact with each other. With a well-designed trade show booth and/or display that draws attendees’ attention, along with a few promotional items and a contest opportunity with giveaways, you provide an experience that makes quite a first, and lasting, impression.
Most trade shows target a specific market or niche audience. By exhibiting at popular trade shows related to your field, the odds are very high that you’ll be exposed to an audience that likely already has an interest in your product or services.
From locally-owned small businesses to multinational corporations, everyone has access to the same attendees at a trade show. By combining exposure to a large number of potential leads with the ability to interact personally, trade shows offer a personal experience for both the business and the attendee that few other forms of marketing can deliver.
One of the greatest ways in creating lasting impressions is face-to-face interaction. For relatively low costs, trade show opportunities are plentiful. However, you need to do your homework before jumping in and participating in tradeshows. CLICK HERE to find out important ways on what to research on and other helpful tips to achieve a successful trade show participation.
CHARLOTTE CANION: When You Have Exhibited at More Than 1,000 Trade Shows and Conventions, You Know a Thing or Two about What Works
When it comes to marketing her book as well as her proven skills as a motivational speaker and mentor, Charlotte Canion is wise beyond her years… and has the experience of many years to back that up.
Besides promoting her book, in which she shares her experiences in the hope they will ease the pain many endure with laughter in their life, Charlotte is the CEO of her own business, Basket Jackets. In her experience, the exposure offered by her participation in trade shows is invaluable.
“I have managed, worked, and displayed products at more than 1,000 trade shows and conventions,” says Charlotte.
Charlotte adds paying particular attention to your booth display is key. A large banner at the back of your booth “makes a statement” while placing your table deeper within your booth than your show neighbours invites attendees to venture into your display area.
“Have a flyer or a bookmark as something attendees can take with them. Business cards are OK but the impact is better with something bigger for them to look at later.”
Last but far from least, says Charlotte, give your best “elevator pitch” – dress professionally and smile, warmly greeting all who take the time to stop by your booth.
To learn more about Charlotte’s mission and passion, visit her website at http://howtoparentyourparents.net/. In addition, you can connect with her on Facebook at https://www.facebook.com/parentyourparents and on Twitter at https://twitter.com/parentyparents.
We are inspired with your spunk and diligence, Charlotte! Keep ROCKING!
Peggy Weekes – Author of “A Mix of Two Worlds: Nature’s Best from the East and the West for Optimum Health”
Soon-to-be-released, A Mix of Two Worlds: Nature’s Best from the East and the West for Optimum Health explores several natural health alternatives rooted in both Eastern and Western societies, and outlines how they can be put into practice to achieve and maintain optimum health.
Having created a series of promotional campaigns around optimal health, Peggy has showcased her extensive knowledge of natural health solutions as well as coached others on natural health alternatives and their role in one’s well being.
An independent distributor with a health and wellness company that is expanding across North America – its slogan is From Nature, Beyond Nature and Back to Nature – Peggy has also displayed various natural health products as part of her booth displays.
To learn more about Peggy, visit her website at http://peggyweekes.com/ and connect with her on Facebook at https://www.facebook.com/mixoftwoworlds/ and on Twitter at https://twitter.com/peggy_weekes.
Keep hustling from those fantastic events, Peggy!
Your participation in a trade show promises several benefits, not the least of which is making new contacts that will serve you well in terms of your marketing strategy. And if you happen to sell some books at the same time, you’ve really hit the jackpot. This combination of both short- and long-term gain is too inviting to take a pass on, so start exploring trade shows in your area and get the ball rolling.
It’s time to get out there, shake some hands and let your personality do the rest. Your trade show participation allows that to happen. Don’t pass up the opportunity to take full advantage.
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